There are many benefits to having a website. Aside from being the face of your brand online, a website makes you more reachable by your audience, builds your credibility, offers a convenient avenue for advertising, and creates opportunities for you to grow as a business.
With all these amazing benefits, it would seem natural to make sure that your website is maintained regularly to keep it up and running all the time. After all, even a minute of downtime could already affect your rankings and lose you a lot of money.
But you could still be one of the many business owners who still neglect website maintenance and here is what could happen if you continue this practice:
As experts would say, “content is king”. However, that’s because good content can really take your website—and business—to greater heights. Content also plays an important factor in search engine optimization and what you put out will help you build your credibility in the industry.
With these things in mind, having outdated content due to poor website maintenance—or the lack of it—could hurt your image significantly, pull down your rankings and make you lose customers and money.
Nevertheless, having fresh and relevant content could do wonders for your business—from boosting your marketing campaign to helping you ensure a steady stream of income.
It is no secret that the Internet is a playground for scammers and identity thieves. Every year, millions of websites are hacked, and important data are stolen to be used for identity theft, illegal purchases and even crimes.
So, with everyone doing their best to make their website as secure as possible, neglecting maintenance will make you more vulnerable to these threats.
For instance, if your platform releases regular core updates, missing them would mean not getting major security patches that will make your website more secure.
This year, there are roughly 2.05 billion online shoppers around the world. That is 26.28% of the world’s population, which means that more people are making purchases through websites. A lot of businesses are aware of this fact and will capitalise on it by making sure that their website is accessible, functional, and fast.
Now if you do not maintain your website, your consumers will start to experience errors and other difficulties in accessing and making purchases on your website.
But aside from losing money, you are also risking losing the customers you tried so hard to win over. By neglecting website maintenance, you will give an impression to your customers that you do not care about their convenience and it could easily make them lose loyalty towards your brand.